Interactive marketing allows you to communicate directly with your customers via your web site, email, or SMS. At Fusion, we combine our exceptional mix of skills in design and web site development to help you create, implement and deliver successful on-line marketing campaigns.

E-Mail Marketing & Management

Email marketing in particular, is probably the lowest cost, most reliable way to manage your existing customer relationships and build new ones. We help our clients develop effective campaigns by thinking holistically and tapping into our creative strengths in creative, design and copywriting. The work we create stands out by empowering people to take action. This proven strategy consistently promotes positive brand recognition, increased sales, lead generation and customer acquisitions.

Search Engine Optimization

Search engines use a specific set of criteria to gather information about a website and the content they hold. They then use this to determine where a website will appear in their results. To achieve the best possible outcome, a website needs to be optimized to ensure they are presenting key information to search engines and that they are supporting search engines in their results ranking.

We can help you optimize your website by providing recommendations and ranking reports showing where your website current sits with the results. Then by working with you we can develop a strategy that will work towards raising the profile of your website, and ultimately its position on search engine results.

Most business operators'number one concern regarding the business web site is either "How to convert more visitors into customers," or "I have a web site, but I get little traffic in my site." These two issues are interconnected - in order to have more online customers you need to drive more qualified traffic to your site. With more qualified visitors it is easier to turn more visitors into customers. In our experience the best strategy to drive qualified traffic to any web site is Search engine optimization (SEO).

Search Engine paid placements

Another aspect of website promotion is ensuring that your website is registered with the most appropriate search engines, and given the imperative to ensure maximum exposure to your customers. We can help your identity and establish positions on the leading searchings via paid registrations. Paid registrations effectively speed the process up of becoming registered, and therefore indexed by the search engines..

Online Advertising

To support your promotion activities, on-line advertising of your website is an effective channel, allowing you to determine a budget, and build a campaign that targets those customers searching for the products or services you provide. On-line advertising is highly effective at targeting customers on an individual basis, and allows your to run a short term targeted high visibility campaign, or define a targeted campaign focusing on your core customer group.

We come up with ideas that make the most of the interactive medium. Fresh ideas. Big, creative ideas. But it's not just creative for the sake of creative. It's creative that gets results. It's two-way communication. It's innovation like award-winning campaigns using firsts. First use of a page peel. First use of the real-time contextual banner. Our ideas support your brand's essence. Our creative innovation gets you results.

Our Internet Marketing services include:

Brand Development & Visual Identity
Web & Internet Strategy
Digital Marketing / E-Mail Marketing
Mailing-List Promotion & Management
Online Advertising
Search Engine Optimization (SEO)
HTML Email Newsletter Development
Dynamic Rich-Media Development
Web Animation & Scripting
Custom Keywords Reporting
Competition Analysis
Site analysis for web site visibility
Search engine ranking reports
Web Analytics
Monitor web site traffic
Search engine friendly custom web site design
Web site maintenance plans