12 tips that will make your business more social media savvy for the New Year
Let’s make one of our New Year’s resolutions to have our businesses be social media savvy. Below is a list of 12 tips for the upcoming year and each tip is paired with an image of that tip in action. The goal of this list is to help you learn how to make your social media initiatives more effective, interactive, and visually appealing.
1. Use #hashtags. Hashtags are used for events, for campaigns, for others to join in, for asking questions and for helping you trend on Twitter, Google +, and even Facebook. A great example of how to use hashtags is in this YouTube video with Jimmy Fallon and Justin Timberlake. Although they are using hashtags in everyday conversation, you can see how they would be applied online. Make sure that all of your tweets have at least one hashtag so users will be able to find you.
2. Keep your tweets short and sweet. Don’t use all 140 characters. A great example of this is Best Buy’s Merry Christmas tweet. It’s short, simple, and includes a picture to boost its visual appeal.
3. Include links! You always want to try to get your audience to go back to your website. Here is an example of how our team used a shortened link on Twitter to try to redirect readers to our blog.
4. Don’t ignore or delete negative comments on any social media sites. Respond to them. You are a customer service agent on social media. A great example of a company that does this well is JetBlue. They have been referenced in other articles about social media as well, but they are just so quick and good at responding to customer complaints that we had to include them as well. They are definitely a good reference in how to deal with negative comments.
5. Content is what brings customers to your website/brand’s name so only publish newsworthy content about your industry. Our company is in the IT and web services industry so we focus our content around those categories. Here is an example of a recent blog post that we created on how to improve your existing website.
6. Ask your audience questions and showcase their comments. People want to feel like they matter and they are heard. Here is a great example of a credit union in Michigan that does an excellent job at engaging its members every week with a Winning Member Wednesday question.
7. Be as transparent and as down to earth as possible. Include images and posts about everyday office life or your employees accomplishments. Customers want to know the people behind the service.
8. Don’t forget to keep your Google+ account for your company active. Google loves to include your Google + page in search results, especially for people who have interacted with your Google + page in the past
9. Don’t make long YouTube videos. Keep them short and interesting. A mix of professional and home videos is best. A great example of a well mixed YouTube channel is fitness icon Zuzka Light. She uses a combination of professional workout videos, self filmed motivational videos, and recipe videos that she shoots herself.
10. Keep your cover photos personal. If possible, avoid iStock photos and company information on images. A great example is Target’s cover photo on their Facebook page.
11. Ask co-workers on LinkedIn to link articles, congratulate connections on new jobs, give recommendations, and make statuses about company events and promotions. Every time they like something or post a status on LinkedIn it gets shared with their professional networks (which is great for every company).
12. Our last tip is to seek out help from professionals when creating and implementing your social media strategies. Often times companies do not have the resources to dedicate one person or a team to social media or learn about how to market to each type of social media site. If this applies to your company, call 312.262.6200 or email firstname.lastname@example.org to learn more about how Fusion can help your company improve your social media efforts.